#Brands | MAXIM
MAXIM BANK MOTIVATION PROGRAM
In March 2018, the Maxim brand team launched a program aimed at inreasing the stock of Maxim Compact product line for sales employees.
The program covers all of Russia and will last till the end of September.
A
ccording to the program, the team receives
1,500 rubles for every sold Maxim Compact
box, after plan fulfilment the bonus is equal
to 2,000 rubles per box.
Favourable terms of the motivation program
and enthusiasm of the Imperial Tobacco team
provided extraordinary achievements in Russia.
Intermediate results exceeded great expectations –
within three months after the launch participants
earned over 9 mn rubles, stock decreased by 25 %,
and the May sales plan was surpassed twice. In two
months, 95 % of what was sold over the past half
a year was sold. The East and Volga are the leaders
among regions, the South is in the third place.
According to results of SO report
as of June 30, 2018 notable results
were showed by teams of:
• Sergey Pertsev, Novosibirsk
• Leonid Britvin, Irkutsk
• Genrietta Paimerova, Kazan
• Evgenya Zinovieva, Barnaul
• Alexander Lugansky, Nizhny Novgorod
SALES PLAN (M CIGARETTES)
Plan april – june
Actual april – june
+104 %
2.8
5.7
16.3
+117 %
6.5
3.0
7.4
Volga
South
19.2
13.0
+120 %
West
+48 %
+178 %
1.8 5.0
East
Ural
TOTAL
28
Plan
april – june
52,7
Actual
april – june
+89
Overrun
RESULTING
REMUNERATION
Maxim Bank have already begun to pay
dividends. According to the terms of the
program, the remuneration can be spent on
bonuses for teams, corporate team building
events and motivation of our partners who
participated in the program.
West . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,097,036 rubles
South . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,230,254 rubles
Volga . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,178,519 rubles
Ural . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 957,898 rubles
East . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,350,134 rubles
Total . . . . . . . . . . . . . . . . . . . . . . . . . 9,813,842 rubles
The Империалист | | 12