Imperial Tobacco The Imperialist 3 | Page 6

#Brands myblu: NONE BUT THE BEST JUST INSERT A CAPSULE: ONE CLICK – ENORMOUS PLEASURE The launch of e-vaporizer myblu has become one of the most outstanding events in financial year 2018. Russian consumers now have a unique product combining most advanced vaping technologies, an incredible ease of use, compact size and powerful vapor in one device. We have developed a breakthrough solution for adults intending to quit smoking. myblu delivers nicotine excluding any tobacco smoking risks. FOLLOW US INSTAGRAM PUBLIC HEALTH ENGLAND CONFIRMS THAT VAPING IS AT LEAST 95% LESS HARMFUL THAN CIGARETTES myblu grants a complete freedom from any bans, cigarette smoke and ash. The unique advantage of the product is a wide spectrum of flavors that are so easy and convenient to change due to the system of replaceable capsules. No buttons: the device turns on with a puff and turns off automatically. In addition, myblu has a special short-circuit protection and a 20-minute battery that is sufficient for the entire day. As of now, the product is presented in over 4,000 freight outlets in 70 Russian cities and offers the broadest range of SKUs in the category of closed vape systems in the Russian market: 18 options comprised of six flavors and three types of strength. The launch of myblu took place on April 25, 2018. Already during the first week, 12,000 users visited www.blu.com/ru to learn about the new product. In five months, online sales exceeded 35,000, and the number of website subscribers reached 30,000 compared to the annual target of 11,900. Excellent result! The Империалист |  | 6