#Brands
myblu: NONE BUT THE BEST
JUST INSERT
A CAPSULE: ONE
CLICK – ENORMOUS
PLEASURE
The launch of e-vaporizer myblu has become one of the most
outstanding events in financial year 2018. Russian consumers now have
a unique product combining most advanced vaping technologies, an
incredible ease of use, compact size and powerful vapor in one device.
We have developed a breakthrough solution for adults intending
to quit smoking. myblu delivers nicotine excluding any tobacco
smoking risks.
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PUBLIC HEALTH ENGLAND CONFIRMS
THAT VAPING IS AT LEAST 95% LESS
HARMFUL THAN CIGARETTES
myblu grants a complete freedom from any bans, cigarette smoke
and ash. The unique advantage of the product is a wide spectrum of
flavors that are so easy and convenient to change due to the system
of replaceable capsules.
No buttons: the device turns on with a puff and turns off automatically.
In addition, myblu has a special short-circuit protection and a
20-minute battery that is sufficient for the entire day.
As of now, the product is presented in over 4,000 freight outlets
in 70 Russian cities and offers the broadest range of SKUs in the
category of closed vape systems in the Russian market: 18 options
comprised of six flavors and three types of strength.
The launch of myblu took place on April 25, 2018. Already during
the first week, 12,000 users visited www.blu.com/ru to learn about
the new product. In five months, online sales exceeded 35,000, and
the number of website subscribers reached 30,000 compared to the
annual target of 11,900. Excellent result!
The Империалист | | 6