Imperial Tobacco The Imperialist 3 | Page 7

#Brands | myblu myblu RACE CHAMPIONS This summer, Imperial Tobacco team all over Russia took part in myblu sales rally motivation program aimed to increase sales of our new product. TOTAL AMOUNT OF SALES OF ALL RALLY PARTICIPANTS EXCEEDS 5 MILLION RUBLES! 7,316 myblu STARTER KITS AND 8,266 LIQUIDPOD PACKAGES WERE SOLD! T his summer Imperial Tobacco team all over Russia took part in myblu sales rally motivation program aimed to incease sales of our new product. myblu sales rally began in June 2018 and continued for four months. To take part in the competition, participants were to share a personal promo code for myblu online purchasing with their friends. The personal promocode could be used for an unlimited number of purchases. The promocode gave a 50% discount on the myblu starter kit. Employees received points for every kit sold with the promocode. The sales leaders were identified according to the sum of these points. The more people registered on the website www.blu.com/ru and bought myblu starter kit using the promocode, the more points participants of the rally scored in their personal accounts. Over 640 Imperial Tobacco employees participated in the competition! We would like to thank all competitors for their participation, enthusiasm and contribution to the myblu sales growth. Follow myblu in social media to participate in new competitions! 10 FINALISTS OF THE RACE WILL GET THE TOP PRIZE – A TOUR TO AMSTERDAM. WE CONGRATULATE THE WINNERS AND WISH THEM MEMORABLE TRIP TO ONE OF THE MOST PICTURESQUE EUROPEAN CAPITALS! IT’S TIME TO NAME THESE LUCKY PEOPLE! MIKHAIL BLASHKOVSKY Sales RUB 346,794 389 starter kits 817 liquidpod packages IVAN DUKHOVNY Sales RUB 203,400 54 starter kits 663 liquidpod packages VICTOR MIKHAYLENKO Sales RUB 316,507 483 starter kits 340 liquidpod packages NIKOLAY KARGIN Sales RUB 160,658 169 starter kits 404 liquidpod packages ALEXANDER KROKHINSKY Sales RUB 228,522 157 starter kits 545 liquidpod packages MAKSIM POMYTKIN Sales RUB 144,577 137 starter kits 313 liquidpod packages MAKSIM DUTNY Sales RUB 209,812 105 starter kits 384 liquidpod packages DMITRY KRYUCHKOV Sales RUB 119,870 60 starter kits 316 liquidpod packages ARMEN BAGDASARIAN Sales RUB 204,665 214 starter kits 610 liquidpod packages ROMAN PETROV Sales RUB 93,534 39 starter kits 281 liquidpod packages TOTAL SALES VOLUME OF 10 FINALISTS IS OVER 2 MILLION RUBLES! The Империалист |  | 7