#Brands
The history of the Jadé brand
in the Russian market started
just a short time ago. Yet, this
trademark has already won the
hearts of the fair sex. In 2018,
the brand team completed
the migration and launched
Jadé cigarettes in the Russian
market in the new eye-catching
package. Owing to the new
communication campaign and
the
well-coordinated
work
of the Sales Department,
the Jadé market share has
increased up to 0.57%.
Jadé has made Summer 2018 even hotter! In June and July, Jadé’s delightful fans took
part in the #летивлето contest. According to the contest rules, participants had to
upload their hottest vacation picture to the portal. The system placed the photo in a
stylized frame depicting one of the girls’ favorite tourist destinations– France, Spain,
Italy, Portugal, Greece or Croatia. The participants posted the photographic projects
on social networks with the hashtag #летивлето. More than 750 ladies took part in
the competition. Twenty gift certificates with a nominal value of 1000 rubles each
and four stylish suitcases for relentless Jadé travelers were awarded to the winners
of the competition. The main prize was an unforgettable weekend with your best
friend in the country depicted on the winner’s postcard. The lucky girl was charming
Daria Shakhova, who went to passionate Spain for four days and shared the most vivid
moments of her journey with Jadé.
We had a dizzying battle for supremacy in the Maxim Bank motivation program from
March to September. Teams all across Russia exceeded all everyone’s expectations.
More than 132 million sticks were sold, which is 140% more than planned,
contributing to the complete liquidation of the stock. The teams won a total of more
than 24 million rubles. Three regions retain their constant leads: East, Volga and
South. We congratulate our colleagues and look forward to learn how those Maxim
Bank bonuses were spent.
The Империалист | | 5