About the Collaborator?
Kady McDermott is freelance makeup artist who gained national fame from Love island on 2016. When on Love Island she paired up with Scott Thomas and the couple have been happy ever since and their fame keeps increasing as time goes on. Before entering Love Island, Kady Mcdermott’s career was a freelance makeup artist, and since leaving the reality TV show her career in the makeup industry has never been better. She now uses her Instagram as a marketing platform for her own makeup brand called Bykady. She sells a variety of different makeup including lip liners, lipsticks and highlighters. As well as makeup her website sells a variety of different accessories for example a Selfie Ring Light which Kady thinks is an essential.
USP?
The collaboration is unique as its not been done before, and Kady Mcdermott has never collaborated with any brands; this makes it exclusive. Prints I am looking at for my collection is floral print which is a key trend for Spring/ Summer 17. Including lace and embroidery to these pieces make them stand out.
FLORAL
PRINTS