Il manga e la pubblicità giapponese Settembre 2013 | Page 62
Il
termine
deriva
dalla
parola
kawayushi,
apparso
per
la
prima
volta
dopo
la
Seconda
Guerra
Mondiale.
La
traduzione
italiana
della
parola
è
“carino”.
<<
questo
fenomeno
è
in
realtà
una
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