iGB North America magazine IGBNA Aug/Sep | Page 50

Management & Marketing BECOMING A (VIRTUAL) REALITY? Tech companies from Canon to Google have dipped their toes in the water of VR, but it’s with the mass-market roll-out of Oculus Rift from Q1 2016 that things will start to get really interesting for consumers and advertisers of iGaming and other products, writes Mike Dodgson of Digital Fuel. WHEN DOC BROWN and Marty McFly set the date inside the DeLorean to 2015 in the Back To Th H