iGB North America magazine IGBNA Aug/Sep | Page 49
Management & Marketing
Player profile
Figure 4: I have been playing Daily Fantasy Sports for...
Most DFS users (62%) have been active for
less than two years and would consider
themselves “intermediate” players.
Survey results indicate that most users
(26%) first heard about DFS through “friend/
referral/word of mouth” followed by “web”
advertising (25%) (see Figure 5).
A majority of DFS users (69.8%) also said
the “deposit bonus” did not have a major
impact on their decision to create an account.
n = 1,244
Usage and preferences
Our survey participants said their favorite
DFS site (where they spend most time /
money) was DraftKings (see Figure 6).
DraftKings also received the highest Net
Promoter Score at 21.
Our survey results however also indicated
that most DFS users (61%) are active paying
players on both FanDuel and DraftKings.
This indicates, despite varying opinions
about each site, a majority of users are still
active on both sites.
Survey results indicate that most users
(32%) spend 10-20 hours a week engaging in
DFS research, with RotoGrinders by far the
most popular website used to conduct DFS
research (63.3%).
Behavioral background
Approximately 44% of our survey
participants said they used to play
real-money online poker (see Figure 7).
but roughly 98% said they would not
substantially limit their DFS playing time
if real-money poker was legal & readily
available in their state, falling to 93.9%
when asked the same question about sports
betting. 65.5% also agreed that the statement
“DFS is a legal alternative to sports betting”
accurately reflected their view.
Source: Eilers Research “Daily Fantasy Sports
Player Survey – 2015”
18.2%
Over 3 years
19.5%
2 to 3 years
30.2%
1 to 2 years
32.1%
Less than 1 year
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%
Figure 5: I first heard about DFS through...
n = 1,238
Source: Eilers Research “Daily Fantasy Sports
Player Survey – 2015”
30.0%
26.0%
24.9%
25.0%
19.6%
20.0%
17.5%
15.0%
10.0%
7.3%
4.7%
5.0%
0.0%
TV commercial
Radio
Social media
(Facebook,
Twitter, etc.)
Web
(Rotogrinders,
ESPN, Rotowire)
Friend / referral
word of mouth
Figure 6: My favorite DFS site
n = 1,217
Other (please
specify)
Source: Eilers Research “Daily Fantasy Sports
Player Survey – 2015”
6.4%
50.6%
DraftKings
FanDuel
0.0%
43.0%
20.0%
40.0%
60.0%
Figure 7: Does this statement accurately
reflect you: “I used to play online poker
for money”
n = 1,209
No, 56.2%
This is a selection of top-level findings from the Daily
Fantasy Sports Player Survey – 2015, published by
Eilers Research. For greater details and to access the
full report, please email Adam Krejcik at
[email protected].
Other
(please specify)
Yes, 43.8%
Source: Eilers Research “Daily Fantasy Sports
Player Survey – 2015”
iGamingBusiness North America | Issue 20 | August/September 2015 | 49