iGB North America magazine IGBNA Aug/Sep | Page 51

Management & Marketing

with the dealer and other players around
you and – more importantly for a casino
- external distractions are reduced to a
minimum.
So what makes Oculus Rift stand out?
Well put simply, it’s the presence of Facebook,
bringing with it a double-edged sword of
huge power and influence in the market, but
also major scrutiny over data capture and
usage. Mark Zuckerberg says Oculus’ growth
focus over the next 4-5 years is purely on

television rights and selling the Premier
League abroad means that untapped
markets such as Africa and Asia can afford
to sell their ‘product’ to more people than ever
before. Imagine sitting in your living room
with the ability to virtually transport yourself
to Old Trafford or Anfield for a Liverpool vs
Manchester United game, or the Camp Nou
or Santiago Bernabeu for ‘El Classico’. You’ll
be able to experience everything as if you
were actually sitting in the stadium, with the

“Imagine getting the latest live match odds sent
directly to your screen, tailored to your betting
habits based on your previous experiences. It
brings the term betting-in-play to the next level.”
offering a virtual world inside and outside of
gaming, while Facebook wants to become a
portal for an increasing range of experiences,
from watching sporting events, talking to
friends and family, taking part in a virtual
study session, having a consultation with a
GP, or sitting at a poker table with the greatest
players in the world… the potential is endless.
With that potential comes a huge amount
of data, and who better than Facebook to
mine data from us? Imagine the possibilities
for brands to market their products through
VR; they could feasibly target these using
information gathered on household income,
spendin