iGB Intelligence reports iGB Market Monitor December 2017 | Page 14

Part 2: Denmark keeps on growing marketing efforts. (directed) towards Denmark and the Danish It added that before the end of this year it market is an indication of a limited illegal market would be bringing several cases regarding illegal in Denmark.” gambling to court in order to have them blocked. Still, the report concluded that the liberalisation It added that the increasing GGR enjoyed by licensed operators, the stable number of of the Danish market has dramatically cut the licensees and the presence within the legal number of websites targeting Denmark illegally. market of a number of larger international “The Danish Gambling Authority assesses that gambling brands all continued its success in the decline in websites providing illegal gambling limiting any illegal gambling. Chart 4: Denmark’s sports-betting channel split Q316-Q217 120 % land-based % online % mobile 100 80 60 40 20 0 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Source: Danish Gambling Authority iGaming Business Market Monitor • December 2017 11