Part 2: Denmark keeps on growing
marketing efforts.
(directed) towards Denmark and the Danish
It added that before the end of this year it
market is an indication of a limited illegal market
would be bringing several cases regarding illegal
in Denmark.”
gambling to court in order to have them blocked.
Still, the report concluded that the liberalisation
It added that the increasing GGR enjoyed
by licensed operators, the stable number of
of the Danish market has dramatically cut the licensees and the presence within the legal
number of websites targeting Denmark illegally. market of a number of larger international
“The Danish Gambling Authority assesses that gambling brands all continued its success in
the decline in websites providing illegal gambling limiting any illegal gambling.
Chart 4: Denmark’s sports-betting channel split Q316-Q217
120
% land-based
% online
% mobile
100
80
60
40
20
0
Q3 2016
Q4 2016
Q1 2017
Q2 2017
Source: Danish Gambling Authority
iGaming Business Market Monitor • December 2017
11