Part 2: Denmark keeps on growing
betting market in Denmark. It accounted for over
55% of turnover in the second quarter, up more
• The composition of games and the games in
question could be considered to be directed at
the Danish market
than two percentage points on the figure for
the previous quarter. A similar upward trend is
occurring in casino, where mobile accounted for
• Marketing materials are aimed at Danish players
34.5% of all turnover in the second quarter, again Should a site meet any of these conditions, the
a rise of a couple of percentage points from the Danish authorities attempted to get in contact
figure in the previous period. with the website owners, notifying them of a
Generally, it should be noted that online is now
violation of the Danish gambling act and sending
approaching 50% of the total gambling market in them an order to cease and desist. If this did not
Denmark, which includes land-based casinos and happen – or if there was no contact information
gaming machines. – the Danish authorities were empowered to ask
the Danish telecoms providers via the courts to
Denmark and the illegal market block the site. A criminal complaint could also be
In September this y ear, the Danish regulator handed across to the police.
conducted a search via the web of sites that it
The last time a search was undertaken, in 2016,
determined were targeting Danish players illegally. the authorities came back with only two sites
The terms of reference were reasonably specific. they deemed to be offering illegal gambling and a
A gambling activity was deemed to be targeting number of other sites that were marketing illegal
Danish players if: websites.
• The website was available in the Danish
This time around, the authorities once again
language
• The Danish krone was among the currencies
on offer
• Payment methods available only in Denmark
were available, such as Dankort
• Danish-speaking customer services were
suggested the search came back with a “low”
number of illegal sites but again a greater number
of marketing sites with the most common sites
being recommendation sites for online casinos.
It added – without naming names – that it had
submitted a police report in the third quarter on
available
a “larger Danish company” regarding just such
Chart 3: Denmark sports-betting GGR Q214-Q217 (DKKm)
600
494
500
425
548 548
Q3
2015 Q4
2015
551
565
487
420 416
Q4
2014 Q1
2015
523
536
517 522
Q1
2017 Q2
2017
400
300
200
100
0
Q2
2014
Q2
2014
Q2
2015
Q1
2016
Q2
2016
Q3
2016
Q4
2016
Source: Danish Gambling Authority
iGaming Business Market Monitor • December 2017
10