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“ More markets , more websites and more customers should drive revenue to mitigate risk and ensure sustained growth ”
JONAS WARRER , GIG MEDIA time to add sports so we know that what we do is delivering quality to the users , and quality in the eyes of Google .”
At the same time as announcing its quarterly results , Gentoo also announced the acquisition of affiliate marketing services firm Titan . Warrer said the deal was about “ improving the value chain ” for the business .
He said it will be a “ gradual transition ” where Gentoo hands over “ more and more of our SEO and content operations to them ” with that leading to lower OpEx and lower marketing costs . “ You will also hopefully see higher quality and probably also a burst of knowledge into the existing organisation and then you will see better time to market ,” he added .
On the recent € 3m Casinomeister acquisition from June , Warrer admitted it had not originally been on Gentoo ’ s radar to do more deals . “ The opportunity with Casinomeister was just too good to not jump on ,” he said .
It was , he added , a “ legendary ” domain , not unlike AskGamblers , and a “ very attractive price ”. He added : “ There ’ s also a lot of synergies there that we hope to draw on ”.
On the potential for more M & A , any deal had to be the “ right strategic fit ”, he said .
“ Size would be preferable , but at the end of the day , this is about doing something where all of the check boxes are marked off .”
September 2024