Affiliate Monitor Company-by-company Q2 results analysis

All is not well with Raketech , caught , it seems , between the stools of where it wants to be heading and where it comes from . Specifically , it saw its ‘ old ’ pure affiliate marketing business notch up a decline in revenues , with the Casumba operation still causing grief even while its sub-affiliation arm enjoyed a revenue boost of nearly 30 % year-on-year .

The problem for Casumba was laid squarely at the door of Google , which effected a core update that apparently left Casumba ’ s prized Japan-facing asset high and dry .

“ We quickly mobilised internal resources and made a large business audit of all affected assets ,” said Johan Per Svensson , founder and chief executive .

“ The audit led to several actions of improved content , focused on a broader audience , tech improvements , on-page and offpage SEO and overall , a better user experience . A strategic important focus for us is to lower our SEO dependency by increasing CRM activities . We are collecting data from our users when we visit our websites and products . We then use this data by sending them customised offers .

“ I would like to emphasise our dedication to turning around the

Chart 10 : Raketech revenue Q322-Q224 (€ m )

Chart 11 : Raketech EBITDA Q322-Q224 (€ m )

assets that lost rankings and traffic in the latest Google Core updates . These assets have now stabilised , but on lower levels compared to before .”

Revenue for the quarter fell 4 % to € 17m while adjusted EBITDA was down over 20 % to € 4.4m .

THE NEW TOY

It is the sub-affiliation segment where Raketech is enjoying organic growth year-on-year albeit with sequential growth declining . “ Some of our top publishers had operational challenges , which led to a small decrease compared to the

Source : company reports iGB Affiliate Monitor