Casino and sports betting continue to be core vertical
sectors operated within – unchanged year on year
Q. Which vertical sectors does your business does your business affiliate in?
(Base: total affiliates - 160)
Vertical sectors operating within (mean 3.0)
2017 survey
71%
Casino
63%
Sport betting
35%
Poker
33%
Bingo
28%
Lottery
Financial (spread-betting
/ FOREX / binary options)
25%
14%
Social gaming
12%
Fantasy sports
9%
Skill games
Tribal
Other
4%
3%
iGB Affiliate Survey • July 2018
70%
62%
34%
33%
29%
28%
12%
11%
15%
2%
1%
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