Overview of Business
Around half affiliate outside of igaming with the latter generating 46 % of commissions – consistent with last year
Q . Does your business affiliate outside of iGaming ? ( Base : total affiliates – 160 ) Q . Of your businesses total affiliate commissions , what proportion is generated by iGaming ?
( Base : those who affiliate outside iGaming – 77 )
% affiliating outside of iGaming
Proportion of affiliate commissions generated by iGaming
16 %
MEAN : 2018 : 46 % 2017 : 46 %
13 % 12 %
NO 52 % |
YES 48 % |
10 % |
8 % |
4 % |
7 % |
5 % |
7 % |
9 % |
10 % |
1 % – 10 % |
11 % – 20 % |
21 % – 30 % |
31 % – 40 % |
41 % – 50 % |
51 % – 60 % |
61 % – 70 % |
71 % – 80 % |
81 % – 90 % |
91 % – 100 % |
Not sure / Don ’ t know |
8 iGB Affiliate Survey • July 2018