iGB Affiliate iGB Affiliate Survey 2018 | Page 8

Overview of Business

Around half affiliate outside of igaming with the latter generating 46 % of commissions – consistent with last year

Q. Does your business affiliate outside of iGaming?( Base: total affiliates – 160) Q. Of your businesses total affiliate commissions, what proportion is generated by iGaming?
( Base: those who affiliate outside iGaming – 77)
% affiliating outside of iGaming
Proportion of affiliate commissions generated by iGaming
16 %
MEAN: 2018: 46 % 2017: 46 %
13 % 12 %
NO 52 %
YES 48 %
10 %
8 %
4 %
7 %
5 %
7 %
9 %
10 %
1 % – 10 %
11 % – 20 %
21 % – 30 %
31 % – 40 %
41 % – 50 %
51 % – 60 %
61 % – 70 %
71 % – 80 %
81 % – 90 %
91 % – 100 %
Not sure / Don’ t know
8 iGB Affiliate Survey • July 2018