Overview of Business
On average, affiliates target two regions
and five countries with UK still core market
Q. Which regions do you currently target?
Q. And which countries do you target? (Base: total affiliates - 160)
Regions targeted (mean 2.4)
Countries targeted (mean 4.8)
80%
Western Europe
United Kingdom
69%
Germany
44% 12% in 2017
Eastern Europe
22%
North America
21%
Australasia
20%
South America
Middle East 14%
South East Asia
(including China) 14%
10%
Africa 10%
Other
35%
Spain
34%
Italy
33%
France
30%
Norway
29%
Canada
Central America
and Caribbean
Don’t currently
target any regions
44%
Sweden
3%
2%
26%
Netherlands
26%
23%
USA
23%
Finland
22%
Australia
19%
Russia
18%
Other
16%
Brazil
15%
Greece
India 9%
China 9%
Don't currently
target any countries
6
31% in 2017
3%
iGB Affiliate Survey • July 2018