channel. However, the recent policy changes haven’ t had a huge impact on Fruity Slots yet. Green supports YouTube’ s age restriction policy and says his channel“ already has 0 % in the 0-18 age bracket” in analytics. However, he worries that the filter might hinder adult audiences from discovering his content.
“ I can see YouTube stepping things up soon, maybe using AI to detect gambling content and age-restricting every stream. Most users won’ t go through the hassle of verifying their age or adding payment info, and those videos just won’ t be pushed out by the algorithm to appear in recommendations. If that happens, we’ ll see a significant drop in views and reach,” Green explains.
Jack of all trades
Despite the policy shake-ups, streamers remain a vital part of game providers’ marketing mix. Andre Villandberg, founder of
We also expect to see more hybrid content, like streamers collaborating with studios for exclusive game previews, behind-thescenes features, or even codeveloped branded content
Andre Villandberg, Bullshark Games
Bullshark Games, says they are“ more powerful in driving shortterm engagement and hype”.
“ Streamers bring immediacy
and relatability that traditional affiliate sites often can’ t replicate,”
Villandberg says.“ Watching a streamer play a slot in real time gives potential players a true sense of the game’ s volatility, features and pacing. It’ s an experience – viewers aren’ t just reading about the game, they’ re seeing it unfold.”
Twitch and YouTube’ s policy changes may be disrupting creators’ revenue streams, but not all models have been affected. Commission structures with game providers remain largely unchanged, since they’ re usually flat-fee brand awareness deals. Still, the ban on direct links and codes has made it harder for streamers to
Josh Green, Fruity Slots secure partnerships with casinos.
One workaround, as Khalighy suggests, is for streamers to“ promote their own websites instead, where they build strong communities and their fans can be redirected to casinos”. Both Fruity Slots and CasinoDaddy have affiliate sites integrated with forums alongside their streaming channels.
Coming from the traditional affiliate world, Green describes running the Fruity Slots site as his“ bread and butter”. The two projects work in tandem to shield the brand from external changes. Hosting videos on the site also improves its authority in Google’ s eyes. Although Fruity Slots is best known for its YouTube presence, the site remains its largest source of traffic and revenue.
“ We’ re not putting all our eggs in one basket. Running a site is a sensible business decision from a revenue and security point of view,” Green explains.“ The site lets us push multiple affiliate offers as well. On a stream, you might only show one or two partners. On the site, you can list 10 or 20 casinos, so it gives you more flexibility and more marketing channels.”
Armin Aganovic, chief revenue officer at CasinoDaddy and Joelsson Media Group, adds that by incorporating a forum into the channel’ s aboutslots. com and running a Discord group, the brand is“ offering more value to viewers and the iGaming community”. While streaming already helps build a loyal audience base, online forums carve out dedicated spaces for fans to share wins and discuss game preferences outside of live chat.
CasinoDaddy also runs
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