iGB Affiliate 97_iGB L!VE 2025 | Page 23

TRAFFIC & STRATEGY

regular competitions to keep fans engaged.
“ We regularly run social tournaments in collaboration with Pragmatic Play with prizes. Right now, we’ re running a competition in the forum where users can win two VIP tickets to the Formula One in Amsterdam this August,” Aganovic says.“ So we are constantly connecting the livestream and the other features on aboutslots. com. This maximises our influence.”
Further into the studio
As regulations tighten, Villandberg says streamers and studios should collaborate more closely and“ think more creatively about how they promote content”. While audience size still matters, he prefers affiliates who show genuine enthusiasm, explain game mechanics clearly and engage authentically with viewers.
“ We also expect to see more hybrid content, like streamers collaborating with studios for exclusive game previews, behindthe-scenes features, or even codeveloped branded content. Just like esports or gaming influencers, slot streamers will continue to evolve into full-fledged media channels,” Villandberg adds. Green also encourages streamers to be upfront about partnerships with casinos and game providers. While he believes most viewers now understand the influencer marketing side of iGaming channels, he says transparency still matters to build trust and avoid
encouraging risky play.
“ That said, I don’ t think you need to say,‘ We’ re playing this because we have a relationship with this studio’. You can say things like,‘ Hey, we’ ve got merchandise from this studio – you can win it if you do X, Y and Z’. Those things are easy to spot,” Green adds.
An emerging trend among top streamers is co-developing games with studios, using gameplay
The transition into game development has not only added another revenue stream, but also formed a fullcircle ecosystem
Armin Aganovic, CasinoDaddy and Joelsson Media Group knowledge and community feedback to shape design. CasinoDaddy has released three slots with Relax Gaming, with more in the pipeline. Combined with the reach of their streaming channels and aboutslots. com, Aganovic says they’ ve“ not only added another revenue stream, but also formed a full-circle ecosystem”.
Green has taken things to the next level, becoming a slot developer himself. Together with his streaming partner Rosen and Hideous Slots founder William Barnes, he launched DreamSpin studio in February 2022 and released their first game last year. The studio has since joined Yggdrasil Gaming’ s Masters programme and plans to release five more slots in 2025. While Green admits the game development space is increasingly saturated, he believes Fruity Slots’ loyal fan base gives him a strong edge in building relationships with operators.
What’ s next for the iGaming streaming space? Green and the Joelsson brothers don’ t know exactly what the future holds, but they’ ll keep pushing out live content, navigating shifting regulations, experimenting with new formats and staying close to their communities. After all, streamers are players too, so the risk might be worth the reward.
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