TRAFFIC & STRATEGY
personality”, they launched their channel from a bedroom when kids were out at school.
“ It was such a buzz,” Green recalls.“ We went from no subscribers on YouTube to 100, then 500, before hitting our first 1,000 and then 10,000. I really enjoy streaming. It isn’ t an addiction to gambling, but more about the excitement of content creation.”
A state of flux
Now, eight years on, Fruity Slots has grown to 78,000 subscribers on YouTube, making it one of the biggest casino streaming channels in the UK. CasinoDaddy, meanwhile, has attracted more than 200,000 followers on Twitch.
At its core, Green says iGaming streaming hasn’ t changed much. Without the need for intense SEO or PPC knowledge, it is still a space anyone with a dream could enter.
“ But it’ s getting more competitive, and the production level has gone up. Now there’ s been a big move towards crypto-focused sites, which means bigger stakes, bigger balances and bigger wins,” Green adds.“ We are also seeing influencers – people who were maybe gamers or in sports – coming into this space and using their existing audience to start new channels. That crossover wasn’ t really happening when we started.”
Perhaps the most significant changes have come from streaming platforms’ gambling content regulations. Admittedly, some streamers don’ t have the best reputation. Abraham“ Sliker” Mohammed, for example, scammed fans and other content creators for at least $ 200,000 after developing an esports betting addiction. Twitch had enough in
Kick now represents about 60 % of total reach, with Twitch and YouTube nearly equal in the rest
Sebastian Khalighy, Strmlytics
September 2022 and announced a crackdown on unlicensed slots, roulette and dice games. YouTube followed suit in March 2024, banning any method of directing users to gambling sites that are not certified by Google and agerestricting most gambling content.
Amid the chaos, Twitch’ s antagonist Stake. com founded Kick in late 2022 after being banned by the former. According to Sebastian Khalighy, Strmlytics( formerly Casinolytics) CEO, the most prominent iGaming streamers have all moved to the new platform since then for its relaxed gambling regulations.
“ Back in summer 2022, when looking at total viewership for gambling content, Twitch accounted for around 95.9 %. But over the past 100 days, Kick now represents over 60 % of total viewership, with Twitch and YouTube nearly equal in the remainder. So it’ s a pretty major shift,” Khalighy says. Outside of the gambling space, Kick has reported consistent monthly growth, indicating wider engagement across the platform.
Green sees the migration to Kick as an essential strategy, as the platform also offers a meaty 95 % revenue share to creators. Yet, with around 80 % of viewers still on YouTube, he’ s not giving up the old
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