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SUBSCRIPTION-BASED REVENUE
OddsJam sits in a unique space , offering both a range of subscription-based services centred around its algorithmdriven tools and generating affiliate revenues through free bet trackers and odds links . Affiliation accounts for around just 20 % of the company ’ s revenue and that ’ s something that ’ s unlikely to change .
“ The affiliate revenue is a lot more seasonal than our subscription tools because that ’ s offering things to people who are interested in gambling not just around the Super Bowl ,” Monahan explains . “ The affiliate revenue is sub-20 % and that ’ s fine because it was never meant to be the focus of the company .”
So if the affiliate links only make around 20 % of the revenue why does OddsJam even bother with it ? The answer is that the company knows it needs to appeal to a wider audience other than those it can attract immediately onto one of its subscription plans .
“ When we started getting traction with the site , we began assembling the best group of advisers we could in the industry ,” says Monahan . “ We brought on previous CEOs and CPOs from big companies and things like customer acquisition sources became a big topic thanks to the advice we got .
“ We also looked at how other people were successful in the industry and at the end of the day we realised that we have to create free stuff that appeals to a lot of people who maybe aren ’ t going to pay for a subscription product .”
The solution was creating free tools for people to use . “ Figuring out a way to make that product possible in terms of cost led us to affiliation . Most of the users who hit up OddsJam daily , unsurprisingly , are not paying us , but they look at the odds at home and click the links .
“ The affiliate arm of the business was kind of a natural inclusion as we expanded and was really driven home by the former Action Network people we brought on as advisers .”
For those looking to jump into a subscription service , OddsJam advises bettors have a kitty of $ 3,000 to play with at the start – a figure Monahan admits isn ’ t going to be accessible to everyone .
iGB AFFILIATE LONDON 2024 • ISSUE 94 • 61