“ That ’ s also why we try to launch tools to appeal to bettors who have lower bankrolls because most people don ’ t have $ 3,000 that they can bet with ”
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“ That ’ s also why we try to launch tools to appeal to bettors who have lower bankrolls because most people don ’ t have $ 3,000 that they can bet on sports with . So if all our tools are really expensive we really would be capping our potential .”
VIDEO CONTENT
Another cornerstone of OddsJam ’ s strategy is video content . On both its website and across a multitude of social media channels , videos provide a way for the company to reach a wider audience .
The OddsJam co-founder often finds himself appearing in the video presentations himself , something that gives the company a very personal feel . “ We thought with video content that there
“ That ’ s also why we try to launch tools to appeal to bettors who have lower bankrolls because most people don ’ t have $ 3,000 that they can bet with ”
wasn ’ t anyone doing it well ,” he explains .
“ If you Google sports betting you ’ re competing against CBS , NBC and the world , whereas on YouTube sure there are lots of other people doing great stuff but we thought we could have a little bit of an edge there .
“ Covering the topic on video as opposed to a long paragraph on a site helps to explain things better . Answering ‘ why do you need multiple sportsbooks ?’ is better when you can use visuals to explain it .”
As to what ’ s next for the US company , Monahan points to its landing of odds comparison site OddsBoom in August 2022 as an example of what the industry can expect more of .
“ We ’ re not planning to launch something crazy this year ,” he says . “ I think we may make a strategic acquisition or two .”
For now , though , it seems that OddsJam is focused mainly on building out more tools and creating content to expand its appreciative audience .
62 • ISSUE 94 • iGB AFFILIATE LONDON 2024