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WEBMASTER NEWS
BETTER COLLECTIVE PAYS € 176M FOR PLAYMAKER CAPITAL
Better Collective has acquired Playmaker Capital for a total price of € 176m (£ 153m /$ 188m ) with an expected close in Q1 2024 .
Better Collective will use shares and cash to finance the deal with the former accounting for 65 % of the purchase price . The affiliate will revisit its financial targets for 2023 to 2027 upon the close of the purchase .
Toronto-based Playmaker has its shares listed on both the TSX Venture Exchange in Canada and the QTCQX in the US . Its sports media brands include Futbolsites . net , Yardbarker and The Nation Network and all assets will be purchased by Better Collective .
The purchasing affiliate identified a mutual benefit from enhanced scale and “ greater levels of product , technology and marketing investments ”. It also expects to grow its sports fan audience in “ the Americas ” from the purchase .
Under the terms of the transaction , Playmaker common shareholders will receive a consideration of CA $ 0.70 per share . Relay Ventures and JPG Investments , the two largest Playmaker shareholders , hold a combined 24 % of shares . Both will roll a portion for Better Collective shares .
CATENA EXITS ITALY WITH SUPERSCOMMESE SALE
Oddschecker Media |
sports affiliate in Italy . |
to “ double down ” on the |
pre-eminent odds |
Group ( OMG ) has been |
Its Superscommese . it |
strong growth of sports |
comparison provider .” |
confirmed as one of the |
portal generated more |
betting in the territory . |
OMG said the deal |
two buyers of Catena |
than 650,000 clicks for |
Despite a ban on |
complements its existing |
Media ’ s Italian assets for |
operators in October 2023 |
gambling advertising in |
media partnerships |
an undisclosed sum . |
according to iGBA ’ s data |
the country , Simms said |
with DAZN and La |
The purchase of |
partner DeepCI . |
the Italian market “ allows |
Gazzetta dello Sport and |
SuperScommese positions |
OMG CEO Stuart Simms |
for odds comparison |
bolster its new affiliate |
the odds comparison |
said the acquisition |
as a consumer service , |
partnership network , |
giant as the leading |
would enable the group |
and we remain the |
the Confido Network . |
06 • ISSUE 94 • iGB AFFILIATE LONDON 2024