igbaffiliate . com
CONTENTS
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Christian Kirk Rasmussen waxes lyrical on teamwork , ambition and AI
26
EDITOR ’ SLETTER
If you ’ re reading this then chances are you ’ re in London for the last iGB Affiliate in the UK capital before our big move to Barcelona next year . Welcome to the show !
And welcome too to the latest iGB Affiliate magazine , a bumper issue containing an array of content covering different perspectives from the affiliate world . In particular , there ’ s an indepth look at Better Collective as we sit down with COO Christian Kirk Rasmussen ( p39 ) and MD for Southeast Europe Kyriakos Fourniadis ( p73 ). Each speaks on the inner workings of the industry ’ s biggest affiliate .
Our cover artwork references a year where one of the biggest affiliates continued its assetselling policy . In our lead feature , Scott Longley explores the state of M & A for the top affiliates as while some continue to spend , Catena sheds more of its European brands to focus on North America ( p53 ).
While you ’ re at the show , do make time to
check out some of the stellar live content in the theatre , where you ’ ll likely find Stephen Carter and myself from time to time . We look forward to seeing many of you there – or at the iGB Affiliate Awards , of course .
Dan Kleiner
Magazine editor
Technical SEO authority Fili Wiese gets under the hood of robots . txt
CONTENTS
06 News 08 YouTube vs Twitch 13 The trouble with the links and domains market 18 Using X more effectively 21 NewsDirect : what is it ? 26 Mastering robots . txt for
SEO and AI
31 Peruvian performance 39 Better Collective COO
interview 47 QiH CEO interview 53 Shedding gold 59 OddsJam : the betting line never sleeps
66 LatAm : not just about Brazil 73 Building out from Betarades
76 Can smaller affiliates still make it in the US ?
83 AI : plenty of promise but still some pitfalls 87 Who really holds the power in the jobs market ? 92 The trials of growing a US sports affiliate 97 The seven deadly sins 101 Running up that hill : part 3 105 Taking the US by
SEO storm 109 European regulation 115 Data , including DeepCI traffic update , dashboards and Top 50 gaming sites 122 Advertiser index
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