This creative side of social media allows any brand to provide more transparency to
their consumers and target market. Social influencers at Pepperdine are constantly
posting on Instagram; this makes Instagram an ideal platform to easily reach those
influencers on campus. Using social influencers by targeting them first among the
Pepperdine community will generate brand awareness through word-of-mouth. We will
do this by following social influencers of the Pepperdine community and provide an
alluring asset of Pinnacle through our ads and digital posts.
FACEBOOK
As the most versatile social media platform, Facebook is the ideal media type for
uploading photos, videos, articles, and text. With the majority of Pepperdine
University students actively using their account on Facebook due to clubs, social and
academic Greek fraternities, friends, and groups; Pinnacle’s active presence on
Facebook will generate traffic to the site and customer engagement (Smith 2013). It
will provide brand exposure to our primary target market and potential consumers
“Liking” our page will stumble upon our articles or posts in their feed, and they might
click on it if they find it interesting.
We can generate content and get reactions on what they like or do not like. In
addition, the social influencers of Pepperdine University among the female population
are actively using their account updating photo and statuses while having well over
1,000 friends. Using Facebook will allow Pinnacle to remain prevalent in the industry
and maximize our reach.
MCCANN ERICKSON’S ROLE-PLAYING APPROACH
1.
Hello my name is Ashley, as a female student that attends Pepperdine University
fashion is very important to me. The desire to have a unique style of dress helps me
feel like I’m fully experiencing my time as a college student. Most students at
Pepperdine like to shop at Urban Outfitters or the like because although it is relatively
expensive their fashion is up to date and trendy. I’m looking for such qualities in a
fashion store, but better prices and more unique because I want my own
style. Pinnacle Malibu’s relationship to other product and services is that they offer
personal styling, competitive pricing, and seclusion, unlike the other stores in Malibu
2.
I have never heard of Malibu Pinnacle Boutique because they have never
advertised to me. A few of my friends knew of a yearly sale that was pretty good, but