I just haven’t had the means or desire to travel out to a boutique shop that nobody
has talked about before.
3.
I like to go to Urban Outfitters, J Crew and Planet Blue because they are
conveniently located near my school. I also like that I can go down to the shopping
center and hang out with my friends because the center has more than just fashion
stores, there’s food and coffee!
4.
To me, Malibu Pinnacle offers a great place to go and get unique fashion that
isn’t too trendy for my tastes. It’s friendly and personable unlike the other stores near
my college. They offer good prices, not unbelievably good prices but ones that are
mid-range between Malibu and further stores in the area.
5.
Uniqueness is a great competitive advantage that the other stores near
Pepperdine don’t offer. Pinnacle offers a unique store with clothes that allow you to
express who you are, not where you shop.
6.
Our supporting evidence was obtained through a focus group that allowed us to
see the real wants and needs of our target market. Female students at Pepperdine are
tired of the offerings at the Country Mart; they want something personal fun and
unique, and we believe that Malibu Pinnacle can offer that.
7.
As a Pepperdine Student, I like things that are unique, look and consist of
quality, and speak my voice. It’s hard to express myself at such a small university that
conforms to the same style. An advertisement that told me I could affordably be
unique would really speak.