Through the use of this marketing-savvy channel we will be able to expose our target
market, Pepperdine females, to the most current updates on Pinnacle. As
aforementioned in the graph, workday and weekend are when you are able to gain
maximum effectiveness through photo sharing. The engagement of Instagram users
and our followers will increase if the user implements filters and hashtags:
Being advantageous of the all the features provided on Instagram will provide visually
attractive depiction of Pinnacle The strategic use of filters and hashtags influences
engagement as a free form of advertisement for events and updates (Harris, 2013).
Using the effective filters and track consumer engagement with hashtags will generate
brand exposure.