your style profile will be available and will link to the website to increase website
traffic.
Much like Pinnacle’s quest to harness the skills of local artisans by selling consignment
ware, our video will feature a Pepperdine band that will drive impressions by the
musician’s own popularity on campus. Not only will the rights to the song be free by
tapping into local music talent, but also will serve to convey the authentic and genuine
feel to mirror the emotions that Pinnacle wants to achieve in its customer experience.
PRIMARY RESEARCH
Icon conducted a random sample survey among Pepperdine females in order to see
whether chalkboard related advertisements and the use of influencers would be
strategic.