Icon Advertising - Pinnacle Boutique Marketing Campaign Fall 2013 | Page 29
E-MARKETER REPORT
The highest allocation of digital ad
spending among retailers goes towards
direct response (60%). The rest is allocated
towards Branding efforts. Emarketer
predicts by 2017 both direct response and
branding ads will share an equal
distribution.
Icon Advertising - Pinnacle Boutique Marketing Campaign Fall 2013 | Page 28
Icon Advertising - Pinnacle Boutique Marketing Campaign Fall 2013 | Page 30
Joomag
is a leading digital publishing and content experience platform that helps businesses
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digital brochures, sales proposals, and marketing reports. Powered by AI and content automation,
Joomag
enables marketers, publishers, and non-creatives to produce professional, interactive
content at scale.
The platform delivers an exceptional, mobile-optimized reading experience and improves content performance with
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enabling re-engagement through targeted campaigns and personalized content recommendations,
Joomag
helps businesses increase reader engagement and drive higher conversion rates.