Icon Advertising - Pinnacle Boutique Marketing Campaign Fall 2013 | Page 27

YouTube VIDEO We wanted to create a video that would showcase the beauty of the Malibu scenery as well as explain the style profiles in a dynamic and visually appealing way. To maintain unity, we will use the same models as were used in the print ads so that the audience will have reinforced conceptions about Pinnacle Boutique and its clothing. At the end of the YouTube video, a call to action that suggests a quiz to match you up to