Vehicle: Coffeesleeves/Coffehouse Events: We plan to place Pinnacle’s logo and
tagline on custom-printed coffee sleeves which will be distributed at Pepperdine’s
Student Programming Board event called “Coffeehouse”. Coffeehouse is an event,
which showcases student performers monthly while the audience enjoys coffee, and
pastries. Their last event attracted 300 students. We plan to use this to our advantage
by having the baristas serve coffee using our coffee sleeves. The custom design allows
the consumer to have direct contact with Pinnacle, builder further awareness. A
consumer takes an average of 20-30 minutes to finish a coffee, which means that there
is extended exposure to the brand, as well as exposure by those who are drinking in
the same setting.
Design: The sleeve also states “Find what makes up the Pinnacle Girl”, while listing
Pinnacle’s address and website below to encourage further interaction.
The text on the cup uses “chalk-like” font to keep the visual integrity of the campaign.
Specs
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4.875 inches x 2.625 inches
•
$84 for 1,000 sleeves