Icon Advertising - Pinnacle Boutique Marketing Campaign Fall 2013 | Page 25

ALTERNATIVE 1: FLYER INVITATION FOR SORORTY MIXER WITH ALPHA PHI AND TRI DELTA (CONT.) For our first alternative, we plan inviting sororities for a mixer at Pinnacle. Mixers are usually between two different Greek life chapters (two sororities, one sorority + one fraternity). For example, Alpha Phi usually has mixers with sororities when there are exclusive discounts from a store. Alpha Phi has had a mixer with Tri Delta where the whole store closes and will go around 15-30% off for the two sororities only. A mixer is the purpose of chapters getting to know each other, bonding, and doing fun events together. In order to make sure the promotions for Pepperdine girls don’t intersect with this mixer, we propose a 25% off discount for the mixer. This \