IC TRAVEL AGENT May 2014 | Page 13

The NEXT Screen = #7 Okay then, for all you tech loving travel agents and travel trade suppliers – here’s one more screen you might want to learn about. Imagine the next generation of brochures combining traditional marketing as in Direct Mail and new technology such as a touch screen. Not cheap but then those travel trade suppliers of luxury products might want to chip in – pun intended. As the company Structural Graphics says: Touch has become such a natural and intuitive way to communicate and interact with our world each day. By providing your target audience with a new way to interact with your messaging, it makes the communication more impactful and memorable. Here’s a few video facts that make a lot of sense and as to why marketing travel by video makes even more cents. The sights and sounds of a vacation don’t truly come through a photograph or a postcard – but through video, absolutely. +