5 Screen Marketing Tips
Once upon-a-time in old Agentville there was only one screen and that flapped in the wind and
swung back and forth in front of the porch door. In the 1950’s another screen entered our lives
and that was the TV screen. Fast forward to now, we’re up to a new a different set of screens,
5 in all (at the moment – eight if you count digital wristwatches and Google Glass and touch
screen direct mail) and those screens are as mentioned: TV, desktop, laptop, smartphone and
tablet. Each one of those screens is a pathway to your customer’s eyes, hearts, minds, travel
genes and wallets. Here’s five marketing tips on using the 5 screens:
1. CONSISTENCY
Whatever message it is that you are sending
out, make sure the same message plays on
all screens. Sounds easy and it is if you know
how to do this. Most website platforms offer
a mobile version today. Check to see if that’s
true for your website. Where the message
you are sending is not compatible with all 5
screens – call in your tech’.
2. VIDEO
Video is where most travel marketing is
going and your suppliers are already there.
Learn from them. Ask for their videos and
factor them into your 5 Screen Marketing
Plan as their videos would be compatible
with all or most players and configured to
play on all screen sizes.
3. YOUR OWN YOUTUBE / VIMEO CHANNEL
This tip is simply a “just do it!” one. Open a
YouTube account and create your own travel
channel. Do not upload family videos etc.,
keep the content 100% related to your travel
business. Once you have a selection of your
own videos and the videos borrowed from
your suppliers you can inform your client
base by sending them the link to your
channel allowing them to use their screen of
choice on which to view your videos.
4. INSERT CTA BUTTONS
Be sure to add in a CTA button. This is a Call
to Action button that resides somewhere in
your video, usually at the end, and it offers
the viewer no matter which of the 5 screens
they are using to watch your video, a chance
to click on the video and be taken to your
website and the offer you are promoting.
5. BECOME YOUR OWN NEWS ANCHOR
With 5 screens ready and waiting for your
appearance, what can you do? First things
first: learn how to present yourself well and
groom yourself for be a 5 Screen Star. Be
able to talk about your services, your offers,
your niche tours and statements to close out
the video and suggest the viewer click on the
CTA button and check out your offer. You
can create your own video using the webcam
/ video feature of any of your handheld and
desktop devices / computers. Create
meaningful and current content that would
be of interest to your clients. Remember my
quote: “Whoever owns the news, WINS!”
The key to video success is practice.
What news can you glean from current
trade papers to repurpose?