GMP: Gamification Marketing Plan
The Gamified Corporate Traveler
Identify the message: Starbucks want you to play
to win – play means drink coffee. What is your
“PLAY” message?
Gen X and Y corporate travellers are very
comfortable with the concept of gaming and
gamification. Rewards, badges and systems that
many corporate travel departments are using
today are used for instance to entice their
corporate travellers to fill in expense forms
correctly.
Define your measureable marketing goals: Are
you looking to raise brand awareness? Increase
travel insurance sales? Encourage subscriptions
to your travel newsletter? Boost referrals and repeat customers? What re-action and action are
you trying to encourage?
Understand your creative resources and
gamified outlets: gamification can be found in
everything from a mobile app, to a blog survey,
to a Facebook post. The art is to create a little
competition amongst your clients via their
favourite social media channel.
Choose your audience: Are you targeting
Boomers, Xers or Ys? How will you encourage
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