The Travel Institute's New E-Book
The Travel Institute's Financial Planning book has been completely updated and is an excellent
resource for travel professionals and travel entrepreneurs who want to put their business on a
sound financial foundation. In this e-book, you will learn why accounting, bookkeeping, and
financial planning are crucial to the success of your business. The information generated from a
proper accounting system can help you improve your business plan, manage your cash flow, and
save on taxes and professional fees.
After completing the readings and activities in Financial Planning, you will be able to:
Explain the primary purposes of financial planning and accounting;
Determine whether you should hire a bookkeeper;
Define the link between customer relationship management (CRM) and accounting;
Identify the components of external financial statements;
Describe the importance and functions of internal financial reporting;
Analyze the relative financial strength of your business;
Improve your cash flow;
Use several different strategies to analyze the performance of your business
You can get this e-book and other helpful tools to make your business prosper by visiting our
“Resources for Professionalism” section in our bookstore. Travel Institute members save 10%.