Community Newspapers
Believe or not community newspapers are well
read and they also carry tucked inside them a
bunch of flyers from local stores.
Here’s where you can search for local
newspapers in Canada and each US state. As you
know, many towns and cities have more than
one community paper. Click on the images.
The Press Release is a newsworthy tip that you
send out to all media and if it is newsworthy it
might get printed – for no charge.
The Flier would be a full colour, one pager that is
inserted into the newspaper. If your local paper
has a circulation of 20,000 then you’ll be
providing them with 20,000 copies of your flier.
At 5 cents a sheet, that’s roughly $1,000 at 10
cents, that’s $2,000 at $1… that’s $20,000! This
type of promotion is worthwhile chatting about
with your preferred suppliers and asking for coop funds.
The Event Listing is often free to list and here’s
where you can promote your consumer night, or
destination discussion such as how to pack for
first time cruisers etc.
EACH OF THE ABOVE AD ACTIONS MUST HAVE
YOUR WEBSITE LINK FEATURED
PROMINENTLY.
The Ad, The Advertorial, The Press Release,
The Flier and the Event Listing…
These are the five major advertising
opportunities waiting for you at your local
community newspaper office.
First things first – find out the cost for each of the
five opportunities listed above.
A Display Ad is what you want to place versus a
classified ad although some travel companies
have built themselves from zip to a multi-million
dollar company using just classified ads.
The Advertorial is similar to a press release
however you’ll be paying for it like an ad. Review
local papers and magazines to see how it’s done.
The key to generating response that generates
inbound calls and email requests, is to offer
something compelling. If your display ad is
nothing but text, you’ll be wasting your money.
Make sure you work with a pro and create an ad
that is image based and with a title that tells a
story that attracts and pulls people in.
Here’s a great website to visit. It’s US and the
content will help anyone anywhere to better
understand how to work with their local
newspaper.
Around The Community
Sometimes you can be led astray thinking that by
buying into the social media phenomena that
you’ll win business from far and wide. Could be,
however proven over time is the fact that a
typical business in a typical community attracts
customers from within a 3-5 mile radius.