Local Advertising
The usual term for this is Local Store Marketing, however as advertising is a step in the
marketing process we’ll go with Local Store Advertising instead, then again why don’t we go
with LOCALYOU ADVERTISING? It is ALL about YOU isn’t it? Yes of course it is. So then our
mission in this issue is to take YOU to market in ways that do not conflict with the anti-spam
laws heralded by your country, state, province, region and or association. Let’s go!
If you are not, by law, allowed to make a direct contact to find
a suspect that becomes a prospect to convert into a lead –
then you must return to using traditional methods and
factor in social media to build inbound requests.
Okay. If you understand the term INBOUND then
you will know the premise here is to market
yourself and your agency’s services in such a way
as to attract people you do not yet know, to
make contact with you. This is inbound
marketing. It means the customer contacts you.
Let’s review some of the long lost local store
marketing techniques that do not fall prey to the
CASL or CAN-SPAM legislations.
Every Thing You Do Points to Your Website
The fact that the customer is
contacting you is of course implied
consent / permission – they
want information from
you. When you respond
you
provide
the
information and at the same
time “sign them up” as a client and
you do this by requesting their
permission to continue sending
them emails, social media posts and
more.
You’ve read this so many times in IC Travel Agent
that you should have rebuilt your
website by now making is a real
zinger! If you have not yet
created the hottest website in
town, then call in your host
agency BDM and get their
assistance. If it means
forking out a few more
dollars to have someone
revamp your website than
make it happen. Put the moola on the table and
stand back.
But first – you have to attract them to make that
call or send an email request. Think of this as a
fishing trip each day every day. You must be
dangling a lure in the marketplace, attracting
potential clients to nibble, then bite and finally
to be landed on the deck of your fishing vessel
named “Closed!”
Assuming your website is now that very, very
cool place to click to, you can be very proud to
mention it in every advertising campaign you
undertake. Why don’t we start locally and take a
look at using your community newspapers and
local magazines too.