Who Pays The Bill?
Oh dear! Well you won’t know how this actually plays out until someone somewhere decides
to challenge the sending of emails to their email address after they have opted-out and or
unsubscribed from your list. It could be that their name was not removed from your list and so
they received another dozen or more emails. Then follow up emails, too. Initially the client
remained calm and deleted. Now they are angry, upset and they’ve found out about CASL and
CANSPAM where they can take their complaint.
Here’s one slide from a
presentation that compares
the American CAN-SPAM
program with Canada’s
CASL.
The CAN-SPAM program
puts the onus on your client
or prospect to opt-out if
they do not wish to receive
your emails any longer.
Failure to remove them
from the list causes
repercussions and small
fines. The Canadian CASL program is very aggressive compared to the CAN-SPAM program and especially
regarding who is liable for that $1m to $10m fine. And guess who that would be?
If you are the agency owner manager, host
agency owner manager, on the corporate team
and or have travel counsellors working for you,
you’d best make sure that everyone for whom
you rely on to do an impeccable job, is well
trained on how to satisfy CASL compliance.
That would mean they understand the rules and
regulations and agree to sign off that they will
not endanger the company by being frivolous in
sending emails to just anyone.
If an existing client or prospect complains about
a member of staff’s emails, it could well be YOU
challenging the fine in court.
The image above was captured from a
presentation on SlideShare.net and it is
worthwhile clicking through the 40-page
comparison betw