This post has been reprinted with kind permission from Melissa Ward, Managing Editor, Target Marketing magazine
and Peter Hoppenfeld (filling in for regular Reinventing Direct blogger Gary Hennerberg),.
Be Warned of the
"Professional Plaintiff"
By Peter Hoppenfeld
A client recently received the ultimate "shakedown" letter—claiming violation of the California
CAN-SPAM law as a result of getting eight emails, demanding $80,000 in statute-mandated
damages, yet willing to settle for $2400.
Unfortunately, this has become a cottage
industry. The California law has a private right of
action that has been taken advantage of by a few
noteworthy legal vi