effectively prevent spamming. {NOTE: SUCH
PRACTICES AND PROCEDURES ARE IN PLACE.}
Accordingly, we deem your demand a "shake
down" and a nuisance, and to save time and
expense offer you the sum of $800 in full and final
attempt to assist others to assert this type of
claim against my client.
The matter settled, but the complainer remained
indignant. Unbelievable.
Key takeaways:
Have a complete understanding of the
CAN-SPAM laws.
Use an identifiable "from" email, a nondeceptive subject line, include a physical
address, provide for an opt-out link and
remove people who opt-out within 10
days.
Even more importantly, if affiliates are
mailing for you, make sure they "scrub"
their lists against your Suppression list.
settlement of this matter. No monies will be
provided to you unless you agree in writing: that
no Spam violation took place; to maintain the
terms of this arrangement confidential; and to
agree to a penalty of $10,000 if it is determined
that in the future you are engaged in any
Good Luck All. It's a jungle out there.
Peter Hoppenfeld is an attorney and adviser in
the representation of direct marketers, speakers,
authors, information marketers, "thought
leaders," entrepreneurs and domestic and
international training companies and their
founders. Reach him at: peterhoppenfeld.com.
Given Canada’s anti-spam legislation and the huge fines for not following the
rules, a professional plaintiff as presented in Peter Hoppenfeld’s post could
be a sign of the times for Canadian Travel Agents. Expect The Unexpected is
your mantra from here on as you continue to prep’ your agency team to
always make sure each client has opted in to receive your emails and more.
Remember the phrase:
NO PERMISSION – NO COMMISSION
Make sure you fulfill each step outlined in the
CASL documentation and as provided by your host agency’s HQ and trade association.