Business
connections could lead to speaking engagements,
which could lead to more clients, etc.
And as you ?nd you’ve got more to say about
hypnotherapy, you may want to start blogging. A
short article of around 500 words is about the right
size. It’s quick to read and you can convey some good
information. If you have a Google account, then
sign up with Blogger (www.blogger.com). Your blog
will be called Bobhypno.blogspot.com. Otherwise,
Wordpress (wordpress.com) also provides free blogs.
And once you’ve written a blog, you can link to it
from Facebook and Twitter – which will increase the
number of hits on your blog and generally make you
easier to ?nd by potential clients.
Once your business is a success, you can buy a
domain name – your-business-name.co.uk. You
can pay to have it hosted somewhere. You’ll need a
conversation with someone who understands SEO
(Search Engine Optimization). They will get you
onto the ?rst page of Google.
And you could create your own Web pages
with Adobe Dreamweaver. Better still, you can
get someone else to code a modern Web site
using Javascript. JQuery makes the site look very
modern and interesting to visitors. Using a Content
Management System (CMS) like Joomla makes it
easy for you to use (and very modern for visitors).
Look out for those words if someone is o?ering to
‘do’ your site for you.
If you own your own domain name, you
will probably have your own e-mail address –
e.g. [email protected]. If you haven’t, then use a
free e-mail like Gmail or Yahoo. If you have a hotmail
or msn e-mail address, get a new one!
Lastly, get a modern-looking signature for your
e-mail. Something like:
Fred Smith
Clinical hypnotherapist and psychotherapist
P: 01249 443256 | M: 07901 505 609 | E-mail |
Web site | Twitter | Facebook | G+ | LinkedIn
Now there’s a trick to this! Create the address in
Word, select a word (eg Web site), and press the ctrl
and k keys at the same time. You’ll be able to link the
word to a Web address. In this case the address of your
Web site. You’ll also see a button called ‘ScreenTip’.
Click on that and write something about the link,
eg Bobhypno’s Web site. Copy and paste it into an
e-mail. That way, when you send an e-mail, all your
contact information is included in an attractive and
short few lines. When people move their mouse over
one of your new links, the ScreenTip will appear,
so they can see something about the link – helping
them decide whether to click on it. And they can
forward it to more potential clients.
Nowadays, most people search the Internet rather
than look through phone books. So it becomes very
important to be ‘found’ by potential clients ?
Trevor Eddolls
Hypnotherapy Today 23