Getting yourself noticed
How to be found on the Internet and get more clients
I
f you’re just starting out as a
hypnotherapist, you probably can’t
a?ord to pay a fortune for a domain
name and a brilliant Web site. So here are
some suggestions about how to be found
by clients on the Internet – starting small
and building on that.
Your ?rst foot in the door to tell people about you
and what you can do with hypnotherapy is to sign up
for a free page at https://about.me/. You end up with
a page address such as http://about.me/t_eddolls.
You just need a large photo (1680 by 1050 pixels)
or a logo, or whatever your creative instincts tell
you. You will need some text but you can update
it whenever you want. And you can be found on
Google – so you could get more clients.
Getting British Business Online has an
arrangement with Google to o?er free Web sites and
domain names for two years. You create your site
using Google templates – dead easy. Go to http://
www.gbbo.co.uk/getstarted and sign up. Clients
really expect a ‘real’ business to have a Web site.
If you think you know a bit about writing Web
pages – HTML (HyperText Mark-up Language) and
CSS (Cascading Style Sheets), go to https://thimble.
webmaker.org. Mozilla (the Firefox people). Thimble
makes it very easy to create your own Web pages.
Write and edit HTML and CSS in your browser and
preview your work. You can then host and share
your ?nished pages.
22 Hypnotherapy Today
Get a Twitter account by going to http://twitter.
com and signing up. Call yourself by your business
name or ‘you’hypno – there is a limit on the number
of characters and you can link the account to your
Facebook page. Use hashtags (putting a ‘#’ in front
of a noun) to link to things.
Comment on hypnotherapy news, neuroscience
news, book news, or even personal news – you can
build relationships with local organizations. Tweet
positive messages – whatever feels right for you. And
happy clients or local businesses can tweet about
you and hashtag your business name – helping you
to get more clients.
In addition to your usual Facebook account, you
need to set up a ‘page’ for your business. I’d use
the same name you did for your Twitter account.
Facebook pages can be found on Google – which
means that your business can be found and you’ll get
more clients. You can put photos of your consulting
room, your certi?cates, ??Z[? \? ??\??\? ?]]?\???[?H?[? ][??? ?[?\?\?[???]?? ??Y\?[?[?HX??][?\?\?[??? ?[]?[?????? [?x?&]?B??XY? [?H?[? ?Y?\? ? ??]]?H?]??Y\?[? [?\?? ?X]Y[? ???K?[?H?[? ?? ?[Z[\?[???X][??? ?] \?8?$?? [?H?[?[?? H ??[? ??? B???K?[?H?[?;? [?]Z[ ???? ??X]HH Y?H?B??X\??[???????K??H \?Y?[ Y?H\?] ????˜?]ZY????K?X?X????Y?K????[?[??Y[?
??????[??Y[????K?K?[?x?&[?[??HX?H ????X? ?? ???\? \?\\? ?[???[? HY????\ [[????\??[?HX^B????]?Y[? ??] [?x?&[XZ?H???X?[??[?B???[]?[? ?\? [?\?????\ ?[?[??Y[???