Globalization and Clusters
Globalization
Withe the digital age, videos and TV shows can be streamed anywhere in the world. Perhaps this is the reason for the rapid rise of popularity of MMA. All around the world, fans stream MMA live events and connect with their favorite fights on social media. Globalization has so much influence that the MMA live attendance record was broken in Melbourne, Australia this past November.
Top: record setting crowd of 56, 214 at Melbourne, Australia.
Clusters
The 90% of the biggest MMA pay-per-views take place in Las Vegas. the best MMA training facilities are located in the U.S., Japan, and Brazil.