Huffington Magazine Issue 50 | Page 116

BEST SUMMER EVER HUFFINGTON 05.26.13 L news month.” You hear about it every year. “Oh,” pundits opine, “this is the slow-news month.” As if things are just not going to happen. Of course, things do happen, and as it turns out, things can often happen a lot, in August. Last year, as Zachary Seward pointed out, August was a month of peak things-happening. Libya had this whole big civil war, and Londoners rioted in the streets, and Hurricane Irene pounded the East Coast, so lots of people missed the memo that it was supposed to be a slow news month. When it was all over, Seward took a look at Factiva and determined that August of 2012 was pretty newsy, at least compared to other Augusts: “It turns out that 7.85% more news was published in August than would normally be expected, the largest such jump over the past ten years. The only other August that comes close was in 2004, which saw a 5.37% increase in August news ahead of the presidential election.” Nevertheless, year over year, August has been fairly inconsistently newsy, lending some credence to the whole “slow news month” concept. But there’s an- LINKINS: LOOKING FORWARD IN ANGST LIFESTYLE TRAVEL other noteworthy aspect to August apart from its reputation for slowness, and that’s its reputation for being the month that everyone acts like a complete idiot. The other name for August, in media circles, is “silly season,” because it’s the period of time where There’s another noteworthy aspect to August apart from its reputation for slowness, and that’s its reputation for being the month that everyone acts like a complete idiot.” stupidity seems to overtake everyone. And it seems to be something of a global phenomenon. According to Wikipedia there are “comparable periods” in other nations. The French, poetically, refer to it as la morte-saison. The Germans call it Sommerloch (which means “summer hole”). The Swedes have this awesome deathmetal sounding term for it called nyhetstorka. As in, “Good evening Stockholm, we are Nyhetstorka and we are about to rock you with our crushing disappointment!” I have