DIGITAL MARKETING EXECUTIVE
Online Display and Video | Social Media | Automotive Vertical | Management
PROFILE
HIGHLY QUALIFIED DIGITAL MARKETING EXECUTIVE -extensive experience in Display, Pre-Roll Video, Mobile,
Social Media and Original Programming as both an agency client and a media vendor
STRATEGIC LEADER - demonstrates entrepreneurial and management skills to oversee operations, handle key
account negotiations and provide exceptional recruiting, team coaching, and goal setting
EFFECTIVE COMMUNICATOR - featured Speaker & Panellist at numerous conferences including the 16th
Annual DMAD Conference in Detroit, MI: DMAD 2012 as well as the JD Power Automotive Internet Roundtable
in Las Vegas, NV: JD Power IRT 2011
RESULTS ORIENTED PROFESSIONAL - executes effective digital media campaigns with measurable results
PROFESSIONAL EXPERIENCE
SpecificMedia & myspace | Irvine, CA
2009-Present
SpecificMedia & myspace Brands | North America, Royal Oak, MI/Tampa, FL
2009-2012
Head of Automotive
Lead client & agency interactions in North America (US & Canada) for Specific Media’s Digital
Media Platform, including the recently acquired social media pioneer, myspace
Developed advertising products and measured methodology to support our clients Display,
Video, Mobile, Original Programming and Social Media Campaigns
Responsible for over $58 Million in advertising revenue, including over $10 Million in Online
Video revenue, over a 230% increase from 2010
Partnered with multiple media service providers and agencies to launch User-Based Targeting
via Nielsen and Polk as well as Dynamic Video Insertion for local offer messaging
Ford Motor Company | Detroit, Michigan
1995-2009
Ford & Lincoln Mercury Brand, US Marketing Operations | Dearborn, MI
2007-2009
National Digital Marketing Manager
Responsible for directing Ford’s AOR (Agency of Record - Team Detroit/WPP) and executed the
National digital marketing strategy for Search, Display, Social and Mobile
Controlled an advertising budget of over $70M
Travelled extensively to insure clear communications and close integration with personnel and
dealers represented in 62 US markets
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