Led Ford Motor company’s Ford and Lincoln Mercury Brands Lead Management and Retail
Digital Marketing efforts in the United States, including Website, email and CRM integration
increasing lead acquisition by over 20% in 2008
Deployed a strategy to make digital marketing an integrated component of every Ford
Advertising plan, and grew the Tier II digital media spend from .5% of Media budgets in 2006 to
more than 8.5%, or a total of more than $70M for 2008
Ford & Lincoln Mercury Division, NE Market Operations | Mahwah, NJ
2005-2007
Regional Marketing Manager
Tasked with directing Ford and Lincoln Mercury Marketing efforts in th R