How To Make Money Online How_To_Make_Money_Online | Page 19

t he lit t le guy t o get a foot hold.
When you narrow down t he size of t he market you eradicat e most of t he heavy hit t ers
wit h bot t omless advert ising budget s, because t hese guys aren't int erest ed in making a
few t housand bucks a year from t hese t iny specialized market s, t hey're aft er millions
from mass market s...
... And let 's face it if you're a lit t le guy you simply can't be everyt hing t o everybody, so
you must pick a specific focus (Niche) for your business. For example don't t arget
"Fishing", inst ead t arget "Fishing Bait s" or "Fishing Lures" bot h of which have a much more
specific focus...
...Get t he idea?
Once you narrow down t he size of t he market you have an aut omat ic advant age over
larger companies. Here's why :
* You can quickly become an expert in your niche (if you're not already)
* It 's easier t o keep current wit h a narrowly focused market niche
* You can respond fast er t o changes in t he market
* You can build close relat ionships wit h key cust omers t hat will be hard t o compet e wit h
This is somet hing I learned from experience - if you're int erest ed you can read my st ory
here : ht t p://www.nichemarket knowhow.com/art icles/andre-ant hony-value-of-niche-
market ing.ht m.
By now you're probably wondering about t he mechanics of t his niche market ing st uff. In a
nut shell here's how it works :
* Find and research profit able niche market s
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