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6. Niche And Grow Rich
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Unless you've been living under an Int ernet rock, you've probably heard t he buzz about
Niche Market ing. Right now it 's t he hot t est market ing t opic online.
Is it a new concept ?
Well on t he Int ernet maybe, but if like me, you've been involved in direct response
market ing in t he 'Brick s and Mort ar' world t hen it isn't - t hat 's t he way we've done t hings
since t ime immemorial.
So what 's t his Niche Market ing t hing all about ?
If you have ever t aken Market ing 101 t hen you'll have heard of t he old market ing adage :
"Find a need and fill it " -t hat 's what "Niche Market ing" is all about . Finding a "focused"
group of people, wit h a specialized int erest , eager t o buy (The Niche) and promot ing a
suit able product or service t o all t hose int erest ed in buying it (Market ing).
Let me give you a few examples of t hese Niches :
Recipes Golf Fishing Healt h and Fit ness Travel Collect ibles Dat ing Dog Training Sat ellit e
TV Beaut y Tips Ast rology Cat s Bart ending Alt ernat ive Healt h Hand-poured Candles
Gourmet Foods Gambling Mort gages Credit Cards Music Jewellery
...... t he list just goes on and on and t hese are just t he main headings, t here are niches
wit hin each of t hese niches ... Think of a subject and t here's likely a niche market for it ...
But t he name of t he game is t o find a "t ight ly focused" niche. The reason for t his t hat if
you t arget a general market t he compet it ion is fierce and it 's hard, if not impossible, for
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