Step 6 : Long-Term Marketing
Short-term marketing – in the form of paid advertising , special email marketing campaigns , referrals , and discounts – helps give short lived boosts to your sales , while keeping you top-of-mind in potential customers .
But it is your long-term marketing efforts that will contribute the most to the success of your business . While your short-term marketing is designed to bring in new clients , your long-term marketing not only brings in new clients , but helps keep existing clients . Your long-term marketing efforts should address the following :
SEO Management – This is an ongoing process , and a vital one in terms of making your business discoverable to new clients . Search engines are constantly adjusting their search algorithms to ensure they always return the most relevant results . At the same time , the way internet users search for information is evolving . What this means for you is that you need to be aware of significant changes affected by popular search engines , particularly Google , while also being aware of what words and phrases bring in the most traffic to your website . Key points to look at for website and SEO management are :
• Know your audience
• Know your competition
• Constantly optimize your content
• Measure your performance
Of course , you would much rather focus on closing sales than obsess over keywords and SEO , but while you should have no problem finding an agency or freelancer to manage this for you , it helps if you have some understanding of the principles and practices that drive SEO management ...
AppInstitute | How to Make a Six-Figure Income Selling Apps Page 16