Step 5 : Post-Sales Support
A good app developer ’ s relationship with a client doesn ’ t end once their app has been successfully launched . Each sale you close will need a fair amount of effort on your part , but it will all be for naught if your customers abandon you , and their app , within the first month or two . A good app developer retains customers by offering great postsales support in the form of :
• Assisting clients with their app marketing
• Advice on how to increase downloads
• Training clients on how to use the platform to update content
• Advice on how to create and send push notifications
• Regular newsletter updates covering business tips , platform updates , and general app advice
Much of this can be worked into your content marketing strategy , with you publishing in-depth guides on these topics . This doesn ’ t replace the need for occasional one-on-one meetings with clients , where you give personalized advice and training . But it will help establish trust with potential clients , while also setting you up as a subject-matter authority .
Compile a plan of what your post-sales support will entail . Your plan should include :
• How frequently you will personally follow-up with each client after their app has launched .
• What each follow-up will involve – will it address a specific topic , or will it be a general follow-up only ?
• What training will be available to clients ?
• What topics will also be covered by in-depth guides on your business website ? Include proposed publishing dates , updating these to the actual URL once published .
• The schedule for your newsletters , along with proposed subjects for each newsletter .
AppInstitute | How to Make a Six-Figure Income Selling Apps Page 15