Step 5: Post-Sales Support
A good app developer’ s relationship with a client doesn’ t end once their app has been successfully launched. Each sale you close will need a fair amount of effort on your part, but it will all be for naught if your customers abandon you, and their app, within the first month or two. A good app developer retains customers by offering great postsales support in the form of:
• Assisting clients with their app marketing
• Advice on how to increase downloads
• Training clients on how to use the platform to update content
• Advice on how to create and send push notifications
• Regular newsletter updates covering business tips, platform updates, and general app advice
Much of this can be worked into your content marketing strategy, with you publishing in-depth guides on these topics. This doesn’ t replace the need for occasional one-on-one meetings with clients, where you give personalized advice and training. But it will help establish trust with potential clients, while also setting you up as a subject-matter authority.
Compile a plan of what your post-sales support will entail. Your plan should include:
• How frequently you will personally follow-up with each client after their app has launched.
• What each follow-up will involve – will it address a specific topic, or will it be a general follow-up only?
• What training will be available to clients?
• What topics will also be covered by in-depth guides on your business website? Include proposed publishing dates, updating these to the actual URL once published.
• The schedule for your newsletters, along with proposed subjects for each newsletter.
AppInstitute | How to Make a Six-Figure Income Selling Apps Page 15